Photoblog turned charity: Humans of Western Australia
The man behind Humans of Western Australia (HOWA) is using the power of social media for good.
Now with over 26,000 fans following the Facebook page, based on the Humans of New York phenomena, HOWA creator Stuart Holden has been surprised with the rapid success.
When assisting with Homeless Persons Week (4 - 8 August) through a photography exhibition held at Brookfield place, Stuart decided to leverage the HOWA fans to go beyond raising awareness.
Turning to the staff at United Way’s Tranby Day Centre, Stuart asked how he could help, and more specifically, if they needed sleeping bags.
From there the Sleeping Bags for HOWA (#SB4HOWA) campaign was launched, with a video encouraging HOWA fans to donate a sleeping bag to Perth's homeless, and continue the process by nominating others to get on board.
The campaign garnered the support of camping supplies store Anaconda in Joondalup who offered a discount rate for HOWA supporters, with the Innaloo and Beckenham stores soon following suit.
The aim was to have 200 sleeping bags donated in one week. Final count was 220.
"It's incredible the support we've received for this campaign", Mr Holden said. "I had a lady in Scotland ring up and donate because she'd heard about it from her daughter in Perth. Our supporters are amazing."
He later posted on the Facebook page "We did it. We got together and made peoples lives a little bit easier."
Mr Holden plans to utlise the power of social media and continue to call upon Western Australians to give back and make the HOWA project a force for good. He has just announced one of the next projects is a HOWA Kiva community.
For more information and to stay up to date with the latest from HOWA, visit their Facebook page: https://www.facebook.com/humansofwesternaustralia