Educate & Share
Good Giving Forum 2014
Following the great interest and feedback from last year, the Good Giving Forum 2014 was planned for the benefit of small-medium WA Not-for-Profit organisations. Attendees experienced informative and practical sessions to learn about donor perspectives and corporate community partnerships, and network with colleagues. Below is a summary of a few key themes and take-aways from our guest speakers on the day.
Emerging issues and the sector landscape
Chris Twomey | Director Social Policy, The Western Australian Council of Social Service
- Poverty is growing and there is growing inequality in access to services and resources
- The current Budget will be another tight one with cuts that may not seem equitable
- We need to balance the cost of investment in early intervention against the growth in the longer term costs of crisis care
- There are more vulnerable groups such as the homeless with lower levels of financial resilience
A link to the PDF of Chris' presentation (with speaking notes included as an annotation layer) is available at the bottom of this page.
For more information on the issues discussed you can go to:
- Emerging Issues http://www.wacoss.org.au/policy_and_advocacy/emerging_issues.aspx
- Budget Analysis http://www.wacoss.org.au/policy_and_advocacy/Budget_analysis.aspx
- Cost of Living http://www.wacoss.org.au/policy_and_advocacy/CostofLiving.aspx
- Pre-Budget Submission http://www.wacoss.org.au/policy_and_advocacy/pre_budget_submission.aspx
Emerging trends in funding approaches: private, public, corporate and collective giving
Caitriona Fay | National Manager - Philanthropy, Perpetual
James Boyd | State Manager WA & SA, Creative Partnerships Australia
Paul Bide | Chair, School for Social Entrepreneurs Australia and Chair SVA WA Social Enterprise Fund Investment Committee, Social Ventures Australia
Craig Spencer | Head of Community Engagement, Bankwest
- PAFs in Australia now hold more than $3 billion and have distributed more than $2 billion since they were established
- Crowdfunding is a growing source of income globally raising $1 billion last year
- Social impact investment is part commercial, part social return strategy lending funds to Not-for-Profits and expecting a commercial return
- There is a difference between corporate partnerships and sponsorships. Sponsorships focus on brand awareness for the corporate while partnerships aim to develop benefits for the two organisations and the community – consider your mission and values and ensure that there is a match before you approach a corporate
- Collective giving is another growing strategy - giving circles such as Impact100WA and The Funding Network are active examples in WA that help grass roots charities to raise funds and make connections that may involve volunteering and in-kind support
- Online and electronic fundraising is growing and organisations should ensure that all of their online engagement tools are mobile device friendly as more than 40% of all web interactions are on mobile devices rather than through desktop computers
Philanthropist panel: views from those who give
Andrew Mostyn and Sue Thomas
- Most donors are not interested in just writing a cheque. They want to know where their money is going, they want to know about the charity, your financial position etc.
- Try and offer an experience to the donor, even just a site visit, because the experience will deliver engagement which will in turn deliver long term commitment.
- Offer a particular project to the donor. Have in your arsenal, projects ranging from $5,000 to $10,000 to $20,000 etc. that will allow the donor some choice as to the level of contribution they are able to manage. The result will be them becoming a part of your journey and knowing exactly where their money is going.
- Don't be a silo, collaborate and look for collective impact. Find other groups that are like minded and that you can work with to gain mutual advantage
- Work closely, even merge - so that you can be a leader in your area
- Ensure that you have clear objectives and KPIs and messaging around this for the market
Planning for success: practical tips for strategy and fundraising
Heiko Plange | Director, Western Australian Museum Foundation
Patria Jafferies | Chief Executive Officer, Celebrate WA
Vicky Dodds | Director, Vicky Dodds Consulting
Alison Salmond | Former Executive Officer, Ronald McDonald House Perth
- When you join an organisation research their governance and processes:
- Check their DGR and ACNC status on ABN Lookup
- Read their annual report and strategic plan
- Check their website
- Use a test donation to track how they respond to donors
- Identify the top 10 donors and find out when they last had contact from the organisation
- Find out what’s urgent for the next 3 months
- Understand their information management processes – do they have a fundraising database or filing systems to collect and record information and contacts with donors and prospective donors
- Work out the best fundraising strategies for your organisation – there are over a dozen different strategies and you should choose the right ones based on your cause, your staffing and volunteer levels and your experience and capacity – not every organisation should have a fundraising dinner or ball!
- Learn from other organisations in Australia and overseas – research their websites, connect with colleagues and share your success and challenges – people in fundraising are usually generous with information and advice
- Do your research before approaching prospects
- Collect examples of what works and doesn’t work – ask all of your team to bring in newspaper clippings, newsletters, samples of fundraising letters or emails and anything else that you can learn from
- Manage up at all times – be the best you can be and your organisation and all involved will benefit
Making the most of corporate partnerships
Corinne Hawke | Director, Community Ventures
Leah Pearson | Marketing Manager Community, Hawaiian Pty Ltd.
Mike Lynn | Partner of Consulting, Deloitte
Craig Spencer | Head of Community Engagement, Bankwest
- Reputation is the key underlying reason for business to partner with the community sector in business-community partnerships
- Successful partnerships deliver benefits to the business (ie reputation benefits) and benefits to the community
- Community organisations that want to partner with the corporate sector need organisational partnership capability, and a range of skills and knowledge to support them to be successful. These include: leadership, governance, project management, volunteer management, marketing and communications, among others.
- Match market to market - know who your market is, and match your market to the market of a corporate.
- Do your research prior to approaching the corporate and when you meet, make the Ask! Tell the corporate what you want - put it in the proposal.
- Demonstrate: longevity, sustainability, commitment, make people believe – show the emotion
- Building relationships and creating trust takes time. Actively look for opportunities to build your corporate network.
- For your organisation, be able to clearly articulate your vision, your value proposition and your points of difference.
- Be passionate and resilient. Organisations are made up of individuals who respond on an emotional level to passion around positive causes.
- Corporates will look to partner with organisations that can provide opportunities for their staff to become actively involved and contribute to making a difference for your cause.
- Businesses like to invest in arts and culture, education and training, health and well-being, young people, the environment and employment and economic development.
- WACOSS_Emerging Trends_Good Giving Forum 2014 (679 Downloads)